We start with analysis of current as-is state, listen to the goals you would like to achieve and do diagnostics that includes competitive analysis, benchmarking, keyword research, intent alignments.
We assess organic traffic, keyword rankings, website loading time, performance, mobile-first optimization, UX/UI elements.
SEO Audit and Diagnostics last for 1-2 weeks and we come up after it with a content plan that includes what type of content and webpages will be build, which you can review and provide feedback.
We don't just find keywords, we map the scientific and technical-focused keywords that your niche audience actually uses. We find those keywords that prospective prospects type into search engine to find your offer and use them on your pages so they appear in top rankings. In-depth keyphrase and SERP analyses together with competitor’s key phrase targets and rankings are the tools we use to make your keywords aligned with a search intent to make your website competitive.
Our keyword strategy involves:
Semantic Search & Content Clustering: Grouping topics to build authority positioning around core pillars like "gene editing" or "monoclonal antibodies".
Multi-Stakeholder Targeting: Creating content silos for patient-focused keywords, investor-focused keywords, and technical peer-to-peer content.
Competitive Analysis: We monitor evolving algorithms and competitor keywords to keep you ahead of the curve.
Our experts check and optimize your website copy, title tags, meta descriptions, headers, URLs, internal links, update sitemap and website structure, identify 404 pages and implement 301 redirects where necessary.
These details make a huge difference to search engines to recognize your domain as “authority” and help improve your search engine rankings.
Biotech and medical content follow YMYL (your money, your life) in search engine eyes. This means search engines are more cautious and have more control over the content. That is why you need a specialized SEO expert agency who knows how to create trustworthy content that will get you brand exposure connecting with the right audience.
We optimize existing and create new content that follows the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) foundation of scientific integrity and is compliant with regulatory bodies including FDA, EMA and other.
We build topic authority through high-quality content that addresses all intents and creates topic completeness. Content clustered in topic pillars generates trust to a brand and makes it credible.
Backlinking (=link building) is a process involving securing authoritative links from high-DA reputable websites such as conferences, industry events, scientific magazines, healthcare websites, research institutions, etc.
Through specialized link building service we perform in-depth competitive link analysis, identify link-earning opportunities, establish valuable connections with relevant and reputable backlink-earning possible sources. We combine the SEO efforts with other Digital PR initiatives to enhance your online visibility, broaden brand exposure, increase brand’s reputation and credibility. We secure citations and brand mentions, what ultimately boosts your domain authority.
Crawlability, indexability, site architecture, organization, URL taxonomy, schema markup, performance, UX, Core Web Vitals, website security, accessibility, image alt tags, hreflang tags and local SEO are among the technical SEO topics.
Crawlability, indexability: your website often serves as a repository of information, we make sure your content pieces remain visible to search engines and prospects who come from search results. Site architecture, URLs: a biotech website must be logically organized to serve all stakeholders. We implement an architecture where any page is accessible within three clicks of the homepage.
We implement descriptive keyword-rich URLs (e.g., /therapies/oncology/rna-targeting/) that provide immediate context to search engines.
Mobile-first indexing, data encryption, privacy-conscious metrics: responsive design across all screen sizes, encryption of lead generation forms and data portals, implementation of privacy-concerned solutions like GA4 are among technical SEO checklist we implement for our customers to signal trust to their prospects and search engines.
SEO is not a "one and done" overnight project. To stay ahead of curve being in top of search results, you must update your content regularly and adapt it according to signals to win the long-term game. Competitors change their websites, new business trends appear, search engine updates – these all contribute to why you need continuous monitoring and reaction to ensure your website continues to deliver the best results.
We use GA4 implications, advanced analytics and tracking, to provide measurable results.
KPI Tracking: We report on organic traffic, bounce rate, keyword ranking, and session duration.
Adaptability: Our ongoing SEO research allows to adapt content strategies based on user behaviour signals, conversion & UX metrics.
Consultative Approach: We act as your partners, providing tailored strategies to new content creation that scale with your company journey.
