Content Marketing & LinkedIn Strategy for BCA Advanced Therapies: Building Thought Leadership and Targeted Connections
We developed a targeted content marketing strategy for BCA Advanced Therapies focused on promoting their LRS chambers — a relatively new product in the leukopak and PBMC collection space.
After in-depth interviews with the client, we identified key topics and created 20 detailed post concepts, each written in two versions (human and AI-enhanced), resulting in 40 high-quality LinkedIn posts of 300+ words.
The content was published consistently from both the company LinkedIn account and the personal profile of a senior executive. To accelerate network growth, we identified 1,500 relevant industry scientists and decision-makers, sent targeted connection requests, and achieved a ~70% acceptance rate — resulting in over 1,000 new high-quality connections.
• 40 educational and thought-leadership posts focused specifically on LRS chambers and their advantages
• Strategic 4-message LinkedIn auto-follow-up sequence implemented for new connections
• Significant expansion of the executive’s network with potential customers in cell & gene therapy and biotech research
While the LinkedIn activity built visibility and credibility, the strongest lead generation results came from parallel email marketing campaigns, which reached a much larger targeted audience. This reinforced our recommendation to prioritize email marketing alongside SEO for efficient customer acquisition in this specialized market.
Combining high-quality educational content with strategic, targeted LinkedIn outreach is highly effective for expanding reach in the life sciences sector. However, for faster commercial results, it works best when paired with email marketing and dedicated SEO-optimized product pages.
Examples of LinkedIn Posts
2 LinkedIn posts are shown examplarily below. Graphics, texts were delivered by Deepli. Content was approved by client.
Post 1
Post 2
