Scientific innovation deserves visibility. Whether you are launching a new technology, announcing research, expanding internationally or raising awareness of your scientific expertise, Digital PR helps position your company in front of customers, investors, partners and industry media.
At Deepli, we combine media relations with SEO and content marketing to help biotechnology, life science, CRO, CDMO, medical device and clinical diagnostics companies increase their visibility through high-authority publications, industry websites and thought leadership. Unlike traditional public relations agencies that focus primarily on media exposure, our Digital PR programmes are designed to improve both brand recognition and organic search performance by earning authoritative mentions and backlinks from trusted scientific publications.
Scientific companies often invest years developing innovative products before the market becomes aware they exist. Digital PR helps bridge this gap by increasing your company's visibility across industry publications, scientific media, business websites and online communities where your target audience actively looks for new technologies and suppliers.
An effective Digital PR programme can help you:
• Increase brand awareness
• Earn high-authority backlinks
• Improve SEO performance
• Build scientific credibility
• Generate referral traffic
• Support product launches
• Increase investor visibility
• Strengthen thought leadership
• Support conference marketing
• Improve long-term online authority
Digital PR works particularly well alongside SEO, content marketing and paid advertising, creating long-term assets that continue delivering value long after individual campaigns have ended.
Not every company announcement becomes industry news. Successful Digital PR begins by identifying stories that are genuinely valuable to journalists, editors and industry audiences.
Examples include:
• Product launches
• Scientific breakthroughs
• Research collaborations
• Clinical milestones
• New technology platforms
• Funding announcements
• Manufacturing expansion
• Strategic partnerships
• Regulatory approvals
• Conference presentations
• Published research
• Industry awards
• Executive appointments
• Company growth milestones
Developing compelling story angles significantly increases the likelihood of securing media coverage.
Successful media outreach starts with high-quality communication materials. Before contacting journalists, we help clients prepare professional assets that explain both the science and the commercial value of their innovation.
Depending on your objectives, we can develop:
These assets support both media outreach and future marketing campaigns.
Once communication materials are prepared, we identify publications that reach your target audience. Depending on your products, technologies and commercial objectives, outreach may include industry media, scientific publishers, business publications and technology news websites.
Examples include:
• GenomeWeb
• Fierce Biotech
• STAT
• BioPharma Dive
• Labiotech.eu
• News Medical
• AZoNetwork
• Lab Manager
• Genetic Engineering & Biotechnology News
• Medical Device Network
• Clinical Lab Products
• European Biotechnology
• Healthcare IT News
• TechCrunch
• Forbes
Publication selection depends on the relevance of your story, editorial focus and target audience. While media placements cannot be guaranteed, a structured outreach programme substantially increases opportunities for coverage.
Digital PR is one of the most effective ways to strengthen your website's authority. Coverage in respected industry publications often results in high-quality backlinks, brand mentions and referral traffic – all of which contribute to stronger organic search visibility over time.
Our Digital PR approach complements SEO by helping companies:
💡 Earn natural backlinks
💡 Increase domain authority
💡 Strengthen topical authority
💡 Improve EEAT signals
💡 Generate branded searches
💡 Build long-term search visibility
Rather than treating PR and SEO as separate disciplines, we integrate both into one authority-building strategy.
Scientific conferences remain one of the most important opportunities for announcing new products, partnerships and research. We help companies maximise the commercial value of conferences by preparing launch materials before events and extending visibility afterwards through media outreach and digital promotion.
Support may include:
Scientific expertise is one of your strongest marketing assets. We help founders, executives and subject matter experts build authority through educational content that demonstrates expertise rather than simply promoting products.
Thought leadership activities may include:
• Expert articles
• Opinion pieces
• Guest publications
• Executive interviews
• LinkedIn content
• Scientific blogs
• White papers
• Conference presentations
• Webinar promotion
Consistent thought leadership strengthens credibility with customers, investors and journalists alike.
Unlike traditional PR agencies, Deepli integrates Digital PR with SEO, content marketing, paid advertising and go-to-market strategy. This enables us to build visibility that supports both immediate brand awareness and long-term commercial growth. We understand complex scientific technologies and can translate technical innovation into compelling stories that resonate with journalists, customers, investors and commercial partners. Whether you are launching a biotechnology platform, expanding CRO capabilities, introducing a medical device or announcing a clinical diagnostics innovation, we help ensure your message reaches the audiences that matter most.
You definitely have some questions, and if have more get in touch with us below.