Digital PR Case Study: Building International Visibility for a Scientific SaaS Company

Deepli was engaged to increase the international visibility of A-LabInsider, a scientific software company serving researchers, biotechnology companies and pharmaceutical organisations. The objective was to establish the company as a recognised voice within the life science industry by combining Digital PR, media outreach, scientific content and conference promotion. Rather than relying solely on paid advertising, the campaign focused on earning trusted third-party coverage that would strengthen credibility, improve search visibility and support long-term commercial growth.

The company needed to:

• Increase awareness among researchers and biotechnology companies
• Build credibility with investors and industry partners
• Secure coverage in respected scientific and technology publications
• Increase website authority through high-quality backlinks
• Support business development through thought leadership and media visibility

Deepli designed and executed a Digital PR strategy focused on building long-term authority rather than short-term publicity. The campaign combined media relations, scientific storytelling, conference promotion and content marketing to position A-LabInsider as an innovative company within the life science ecosystem.

Our Digital PR campaign included:

✔ Digital PR strategy
✔ Press release writing and distribution
✔ Media outreach to technology and life science journalists
✔ Guest article development
✔ Scientific content writing
✔ Founder positioning and award submissions
✔ Conference and exhibition promotion
✔ Marketing collateral including presentations, brochures and landing pages
✔ High-authority backlink acquisition
✔ Ongoing PR campaign management

Media Coverage:

During the campaign, Deepli secured visibility for A-LabInsider across recognised international publications and industry media, including:

• TechCrunch
• Forbes
• News-Medical
• Lab Manager
• Life Science Network
• Business Insider
• Additional niche industry-specific biotechnology and technology publications

These placements increased brand awareness while providing valuable editorial backlinks from highly authoritative websites.

Industry Recognition:

The campaign also supported wider brand visibility through:

• Forbes 30 Under 30 application and media exposure
• Thought leadership articles
• Guest publications
• Interviews and expert commentary
• Brand positioning within the biotechnology community

Conference & Event Visibility:

To strengthen industry presence, Deepli supported promotional activities around leading international conferences and events, including:

• TechCrunch
• Sachs Associates
• BioM Munich
• Startup pitches and niche-specific biotechnology conferences and networking events

The campaign combined online visibility with offline industry engagement, helping increase recognition among potential customers, investors and strategic partners.

The Digital PR campaign delivered long-term marketing assets that continued generating value beyond the initial publications.

Key Outcomes:

✔ International media coverage across recognised technology and life science publications
✔ High-authority backlinks supporting long-term SEO performance
✔ Increased brand awareness within the biotechnology ecosystem
✔ Stronger credibility with customers, investors and partners
✔ Greater conference visibility and industry recognition
✔ A growing library of thought leadership content supporting future marketing activities

Why Digital PR Matters: Digital PR is one of the most effective ways to build trust in science-driven industries. While paid advertising stops when budgets end, editorial coverage, backlinks and thought leadership continue generating value for years.

For biotechnology, pharmaceutical, CRO, CDMO, medical device and scientific software companies, Digital PR supports:

• Brand awareness
• Search engine optimisation (SEO)
• Website authority
• Investor visibility
• Scientific credibility
• Business development

Partner with us below and get the necessary industry media coverage to amplify your breakthroughs and support other activities across digital marketing channels.