Web Development for enhancedCPETanalytics: Professional Launch of a Medical SaaS Spin-off
A retired university professor specializing in exercise physiology wanted to commercialize his expertise through a new SaaS venture focused on advanced Cardiopulmonary Exercise Testing (CPET) analytics.
We designed two modern website concepts, developed the chosen design into clean, fast code, and deployed it on a dedicated IP server. The website serves as a professional informational platform to introduce the innovative technology and services to researchers, clinicians, and potential partners while the software awaited FDA approval.
Despite being primarily an informational site (not heavily SEO-optimized), enhancedCPETanalytics.com performs well in search results, ranking for relevant industry and local searches in the Los Angeles area.
Scope delivered:
• Two complete design concepts, 4-pages website
• Fully written out texts and imagery
• Custom website development & coding
• Professional deployment on dedicated server
• Clear, trust-building presentation of complex medical technology
This project enabled the founder to establish a credible online presence and begin building awareness for his breakthrough solution in the exercise physiology and cardiopulmonary diagnostics space.
Homepage versions and texts
The homepage in 2 versions is shown below. The left version was selected for deployment. The website contained 6 pages: homepage, about, pricing, contact, privacy policy and terms & conditions.
Version 1
Version 2
